Cohort Retention displays the daily, weekly, and monthly retention numbers and rates for the application. Measuring retention based on cohort analysis is a great way to measure the impact of different releases, marketing campaigns or user groups. The dropoff point where major retention is lost can be useful in determining product enhancements and also launching engagement campaigns to bring users back into the app.
Use this tool to measure user engagement over time. This allows you to measure if engagement is improving over time, rather than appearing to improve due to growth.
This heatmap shows which of the cohort (on the left) returned to your app after the given time period (column name)