Pyze is a Growth Intelligence platform for mobile & web app businesses, delivering Usage & Behavioral Analytics, Automated Segmentation, Contextual & Mobile Marketing, Growth Marketing Automation, and Personalization Intelligence. Pyze offers a number of key features to help app publishers with their biggest challenge - retaining and growing users.

The Navigation Pane is the command center for your app. It displays the menu of services that Pyze offers across behavioral analytics, mobile marketing, and intelligence to help grow, retain, and convert users.

The Navigation Pane displays services logically grouped together to enable quick access to usage and behavioral analytics, conversion funnels, auto segmentation, and more.

Apps

The Pyze product is designed for managing multiple apps, websites and data sources.

Adding An App

  • To add an application to the Pyze platform, begin by selecting Settings from the Navigation Pane.
  • Under the Apps Tab, click the Add App+ button at the top right of the window.
  • Enter the App Name and Appstore URL (if available), Platform (iOS, Android, Web/SaaS, tvOS, watchOS) and select your Timezone.
  • Copy the Pyze App Key and visit the Development Center for integration instructions.

App Groups

Enabling Growth Intelligence Across Digital Assets

App Groups enable aggregations, analysis, intelligence, & campaigns across apps, websites and other data sources. The user interface allows managing of named groupings of apps, websites and server data sources.

Creating App Groups

  • Just like adding an App, begin by selecting Settings from the Navigation Pane.
  • Under the App Groups Tab, click the Add App Group+ button at the top right of the window.
  • Give the App Group a name and select the web/mobile apps or data sources you want in this group.

Dashboards

Dashboards visually provide some high level mobile and web app data that have been added in the Pyze Growth Intelligence Platform. These data sets are custom, role based views for each user to showcase app or app group data metrics.

  • Dashboards can be created and deleted by clicking on the Add Dashboard/Delete Dashboard buttons located at the top right of the window.
  • Data sets can be added to a Dashboard from the Data Insights tool.
  • Once data sets are added to a Dashboard, they can be arranged simply by dragging and dropping into a specified location.
  • All Dashboards can be accessed by clicking on the drop down menu located at the top left of the Dashboards window.

Tracking Key Metrics & KPIs

With Dashboards, you can easily keep track of key metrics and KPIs. Simply create and add the data set to your dashboard using Data Insights. This gives you an at-a-glance approach to viewing paramount data such as Installs, Sessions, Activations, etc. without having to build a data query each time you need this information.

Data Insights

Data Insights allows multi-dimensional analysis across apps, channels, and data sources providing on-demand data visualization and data export.

Building a Data Query

  • Begin by selecting the App, App Group, or data source you wish to pull data from using the drop down menu located at the top right of the window.
  • Under I want to see, select your Data Metric using the drop down menu.
  • Proceed to grouped by and select your Data Breakdown(s).
  • You may choose to add a Filter by clicking Add Filter+.
  • Finish by clicking Run button and select the amount of days the data should pull from.

Automated Application Metrics

Name Definition and Attributes
New Installs & Visitors Definition - The number of new mobile app installs or new visitors to the web app.

Attributes: Cohort (number), App Name, Time & Time Series (Day, Week, Month, Day of Week, Hour of Day, Local Hour of Day), First Use (Weekly, Monthly & Time Since), Location (Country, State, City), Device Technology (Manufacturer, Product ID, App Version, OS Version, PPI, Cell Capability, Network Reachability, Language, Form Factor, Device Resolution).
Active Customers/Visitors Definition - Active Customers measures Daily, Weekly or Monthly Active users (DAU, WAU and MAU)

Attributes: Cohort (number), App Name, Time & Time Series (Day, Week, Month, Day of Week, Hour of Day, Local Hour of Day), First Use (Weekly, Monthly & Time Since), Location (Country, State, City), Device Technology (Manufacturer, Product ID, App Version, OS Version, PPI, Cell Capability, Network Reachability, Language, Form Factor, Device Resolution).
Sessions Definition - Measures the Mean or Total of times the user comes back into the app for a given attribute.

Attributes: Cohort (number), App Name, Time & Time Series (Day, Week, Month, Day of Week, Hour of Day, Local Hour of Day), First Use (Weekly, Monthly & Time Since), Location (Country, State, City), Device Technology (Manufacturer, Product ID, App Version, OS Version, PPI, Cell Capability, Network Reachability, Language, Form Factor, Device Resolution).
Usage Definition - Measures the amount of time users are in an app in a given session or sessions.

Attributes: Cohort (number), App Name, Time & Time Series (Day, Week, Month, Day of Week, Hour of Day, Local Hour of Day), First Use (Weekly, Monthly & Time Since), Location (Country, State, City), Device Technology (Manufacturer, Product ID, App Version, OS Version, PPI, Cell Capability, Network Reachability, Language, Form Factor, Device Resolution).
Screen Flows Definition - Automated monitoring for user behavior funnels of each screen within app to see where user engagement are happening and where the are not for the purposes of understanding where the users are spending time in visits of the application.
Screen Popularity Definition - Automated monitoring for user behavior on the amount of time users are spending in each screen in visits of the application.
Cohort Analysis Definition - Cohort Retention displays the daily, weekly, and monthly retention numbers and rates for the application. Measuring retention based on cohort analysis is way to measure the impact of different releases or user groups.

Definition - Cohort Retention Comparisons provides the ability to conduct homogeneous and heterogeneous comparisons. By selecting two different categories in drop down menus, one can compare and contrast user data based on selections like country, phone capabilities, app version, even phone form factor. This information can be used to see correlations, determine which aspects of the app are performing, or weigh investment decisions.

Adding a Data Query to Dashboards

Once you build a query in Data Insights, you can add any chart from the results to your Dashboard.

  • Select any chart(Pie, Line, or Column) from the Results.
  • Once you selected your preferred chart, select Options located at the top right of your chart.
  • From the Options menu, select Add to a Dashboard.
  • Choose which Dashboard you would like to add the chart to or create a new Dashboard.
  • Finish by clicking Add To Dashboard.

Conversion Funnels

Events Overview

Pyze has a very extensive events implementation, with real-time and massively-parallel event sequence searches implemented using state-of-the-art technology.

Pyze Conversion Funnels

App publishers add events into sequences, define filters that apply to each event, and can search for users in real-time that meet the criteria. They can then reach out to these users in real time using personalized in-app or push notifications at a time the user is most likely to be receptive of messages at an individual level.

For example, app publishers can reach out to users who complete the following:

  • Entered the Apple store as detected by an iBeacon
  • Scanned a product using the bar code reader
  • Purchased an Apple TV using Apple Pay

Developers can use curated event classes: PyzeCommerceBeacon, PyzeCommercePayment, or use custom events. Similarly, an app that relies on ads for monetization can track ads using PyzeAd class.

Enterprise customers can also post event data to Pyze from their backend using a RESTful api. See here for details.

Custom App-defined Events

Pyze supports events that are specific to your app.

Pyze supports custom events for dynamic funnels and funnel analysis. In addition custom events are also available for intelligence and Growth Automation®.

An app can send custom events by using (class api: iOS and Android. For example user clicked on a deep link embedded in an in-app notification.

[PyzeCustomEvent postWithEventName:@"deep-link-clicked"];

You can send any number of additional attributes using:

+ (void)postWithEventName:(nonnull NSString *)eventName
           withAttributes:(nullable NSDictionary *)attributes;

Timed Events

Timed Events are used for timing events. Pyze implementation can support multiple overlapping events of same type.

Your UI may support downloading multiple songs at the same time or uploading multiple files at the same time. Using timed events with Pyze supports multiple instances of same event.

//started uploading video
double timerReference1 = [Pyze getTimerReference];

sleep(1);

//started uploading photo
double timerReference2 = [Pyze getTimerReference];

sleep(2);

//second media (photo) finished before first
[PyzeCustomEvent postWithEventName:@"Media Uploaded" withTimerReference: timerReference2];

sleep(1);

//first media (video) finished
[PyzeCustomEvent postWithEventName:@"Media Uploaded" withTimerReference: timerReference1];

Pre-Enabled Pyze Events

Pyze Events, numbering 24-30, are available right out of the box and can be used without any app-instrumentation in dynamic funnels, funnel analysis, intelligence and Growth Automation®. These events are either generated by the smart agent or server automatically. These include the Install event, OS change event, app version change and two dozen activation events. Pyze events are also automatically used in various intelligence features.

Pyze.Install
Pyze.Reach out
Pyze.In-App displayed
Pyze.Push notification opened
Pyze.Reach out action taken

Pyze.Activation

Used for 3 Unique Days
Activation.First Time App Used for 5 Unique Days 0 of 1
Activation.First Time App Used for 7 Unique Days
Activation.Aggregate Usage

Pyze Explicit Activation

PyzeExplicitActivation

Explicit Activation Event is the only exception and requires instrumentation. For example, a social photography app could consider a user activated only if the user shared at least two pictures even though the user may have taken 1200 pictures in the app. Similarly, another app may consider a user activated after the user makes the first trade in the stock market.

Curated Events

Pyze supports curated events by vertical for a variety of apps so app publishers know what to instrument in their apps. If you are writing a mobile commerce app, you can get a head start with Pyze Mobile Commerce event classes. Similarly, if you are writing a Messaging App or an app-controlled Drone app, we have a long list of curated event classes for each vertical.

Curated Events Class reference can be found here: iOS, Android and Unity

Listing of the Curated Event classes:

Pyze Explicit Activation

PyzeExplicitActivation

Pyze Account and Identity

PyzeAccount
PyzeIdentity

Pyze In-App Advertisement Tracking

PyzeAd

Pyze Advocacy and Feedback Class

PyzeAdvocacy
PyzeSupport

Pyze Mobile Commerce

PyzeCommerceSupport
PyzeCommerceDiscovery
PyzeCommerceCuratedList
PyzeCommerceWishList
PyzeCommerceBeacon
PyzeCommerceCart
PyzeCommerceItem
PyzeCommerceCheckout
PyzeCommerceShipping
PyzeCommerceBilling
PyzeCommercePayment
PyzeCommerceRevenue

Pyze Mobile Gaming

PyzeGaming

Pyze Mobile Health and Fitness class

PyzeHealthAndFitness

Pyze Content, Messaging, Tasks and Social

PyzeContent
PyzeMessaging
PyzeTasks
PyzeSocial

Pyze Media: Video, Audio, Pictures etc.

PyzeMedia

Pyze In-App Purchases and Bitcoin

PyzeInAppPurchaseRevenue
PyzeBitcoin

Pyze Drone and Quadcopter Event tracking

PyzeDrone

Pyze Weather and Forecast tracking

PyzeWeatherAndForecast

Conversion Funnels - Actionable Event Sequences

  • Events are added to sequence:
  • Event level filters can be applied to events as shown below:
  • Sequence is ran for amount of days requested:
  • Step1: Creating a message.

    Once event sequence is ran, click Reachout to begin campaign. Modify settings such as the Campaign Name and default reach out time options which include best time to reach. Within best time to reach are the options to let Pyze select the best day of the week to reach out or to specify a day during which to run the campaign where Pyze will automatically determine the time when users will be most responsive to the notification and interact with it.

    Users can also specify if they would like to run Push, in-app, or SMS campaigns.
  • Step2: Creating message content.

    Here you can select a template, upload and adjust images, add title and message, and create call-to-action buttons. Note, call to action buttons can be deeplinks, web links, app links or universal links.

Saved Funnels

You can save built queries from the Build & Run tab for use later.

User Profiles

User Profiles are a collection of attributes about a user. Besides the ones already provided to be used, you can make your own custom ones at a profile or app level.

Below are the provided built-in user profile attributes

Attribute Field Name Data Type Definition
background (string) User background, biography or historical data
country (string) Country codes must be sent in the ISO-3166-1 alpha-2 standard.
current_location (object) Format: {“longitude”: -33.991894, “latitude”: 25.243732}
customer_id (string) Unique user identifier across all apps and data sources
date_of_first_use (string) (The date at which the user first used the app) String in ISO 8601 format or in yyyy-MM-dd'T'HH:mm:ss.SSSZ format.
date_of_last_use (string) (The date at which the user last used the app) String in ISO 8601 format or in yyyy-MM-dd'T'HH:mm:ss.SSSZ format.
date_of_birth (string) String in format “YYYY-MM-DD”, example: 1984-06-01.
email_id (string)
email_subscribe (string) Acceptable values are “opt_in” (explicit approval to receive email messages), “opt_out” (explicit denial to email messages), and “subscribed” (neither opted in nor out).
email_hard_bounced (boolean) Automatically updated when a hard bounce occurs (true or false)
email_spam_reported (boolean) Automatically updated when a user marks your email as spam, via the ISP (true or false)
facebook_id (string) facebook ID
first_name (string) User's First name
gender (string) “M”, “F”, “O” (other), “N” (not applicable), “P” (prefer not to say) or "U" (unknown).
home_city (string) User's Home City
image_url (string) URL of image to be associated with the user
language (string) we require that language be sent in the ISO-639-1 standard.
last_name (string) User's Last Name
marked_email_as_spam_at (string) Date at which the user’s email was marked as spam. Must be in ISO 8601 format or in yyyy-MM-dd’T’HH:mm:ss.SSSZ format.
phone (string) Users phone number, usually used for sms communication
push_subscribe (string) Available values are “opted_in” (explicitly registered to receive push messages), “unsubscribed” (explicitly opted out of push messages), and “subscribed” (neither opted in nor out).
push_tokens (object array) Array of objects with app_id and token string. You may optionally provide a device_id for the device this token is associated with, e.g., [{"app_id": App Identifier, "token": "abcd", "device_id": "optional_field_value"}]. If a device_id is not provided, one will be randomly generated.
time_zone (string) Time Zone's must be sent as per IANA Time Zone Database (e.g., “America/New_York” or “Eastern Time (US & Canada)”). Only valid values will be respected.
twitter (string) Twitter ID
device_ids (object) Mobile device identifiers (optional)
device_tokens (object) Mobile device tokens used for Push messaging (optional)

Segment Attributes

You can manually create segments by selecting what criteria to apply to your userbase. The items you can use are as follows.

  • First Used App:
    • Select users by the first time any source was used/opened.
  • Last Used App:
    • Select users by the last time any source was used/opened.
  • New Install/Visitor:
    • Select users by any source install date.
  • Active Customers/Visitors:
    • Select users who have used the app recently.
  • Session Count per User:
    • Select users by performing evaluated expressions on session counts for that user.
  • Usage per User:
    • Select users by performing evaluated expressions on total/average usage for that user.
  • Event Occurred:
    • Select users who did any custom event (with optional event attribute filters).
  • User Profile Attribute:
    • Select users by any user profile attribute(whether portfolio or app level, pyze defined or custom) that evaluates true versus an entered expression.
    • Examples of portfolio level attributes:
      • first_name
      • last_name
      • email_id
      • country
      • date_of_birth
      • customer_id
      • facebook_id
    • Examples of app level attributes:
      • date_of_first_use
      • date_of_last_use
      • email_subscribe
      • push_subscribe
      • device_ids
    • Both levels of user profile attributes allow you to set your own custom attributes for easy organization.

Campaigns

Growth Automation

Growth Automation provides Intelligence Bots that work on intelligence and insights collected by Pyze smart app agents. App specific and custom data is also available to intelligence bots to define both user lifecycle events and user behavior to define workflows that enable automated engagement. For example, custom onboarding campaigns can ensure greater retention. Similarly, for an eCommerce app, sending a user that adds an item to a cart and then abandons the cart a coupon can yield greater conversions.

Onboard

The goals of providing dynamic onboarding experience to first-launch users are simple, show them an experience so they become repeat users. App Publishers can welcome and thank the user, introduce the benefits and key functionality of the app, and show them how to get started, all with personalized experiences and messaging based on user’s traits.

Pyze Onboarding bot allows app publishers to customize the onboarding experience with key messaging to convert first time users into repeat users of app.

Activate

An activated user is more likely to be engaged, retained and monetized. Pyze allows app publishers to take an action as soon as a user activates. Users are reached out on an individualized schedule where they are most likely to respond based on a number of inputs.

Pyze activation bot includes two dozen built-in activation criteria that app publishers can associate actions to personalize activation per user. App publishers are also free to create custom activation criteria.

Engage

Retain

Pyze can auto-engage users who are at risk of attrition and reengage them. Using the retain bot, App publishers can send push notifications to users at the time the users are most likely to respond positively and get them re-engaged with the app. These actions can be sent based on dormancy period (last usage being 5,7,10,14, 21, 28, or 60 days ago).

History

Campaigns Overview

Campaigns are a key component of the Pyze Growth Intelligence platform and enable delivery of timely messages and communications to a specific groups of users based on attributes, actions, or funnels.

  • Campaigns are integrated into every aspect of the Pyze platform and allow for very general or very specific communication with a group of users.
  • All campaigns are built in with a best-time to reach algorithm to pinpoint the most likely time a user will be most responsive to a campaign based on past use.
  • For campaigns created via the conversion funnels, each event can have more filters applied to it such as attributes like OS Version, Newness, App Version, or even attributes like the user’s use must be greater than a variable amount of time.
  • Custom attributes can also be made to filter out users, such as level number or number of items in cart. Pyze’s platform allows for a wide variety of custom filters to be made to ensure the correct users are reached.

Creating Campaigns

Campaigns are integrated into every aspect of the Pyze platform and allow for very general or very specific communication with a group of users.

Ad-hoc campaigns can be created from either Conversion Funnels or Auto Segmentation

Automated and workflow-based campaigns can be defined from Growth Automation

Test campaigns can be created from Developer Tools

Creating Ad-hoc Campaigns From Conversion Funnels

Ad-hoc Campaigns can be created from conversion funnels consisting of one of more events. Campaigns run on conversion funnels are useful for targeting users who have executed a funnel. Examples might be sending a coupon to users who have completed events leading up to checking out, but abandoning.

  1. From an event sequence, click on Reach Out button to create a campaign:
  1. Creating a message

Select when you want the message to be delivered. Pyze can automatically determine the time when users will be most responsive to the notification and interact with it. Also select the type of campaign: Push, in-app, or SMS campaigns.

  1. Creating message content

Select a template, upload and adjust images, add display title and message, and create call-to-action buttons. Note, call to action buttons can be deeplinks, web links, app links, universal links or none. Your app will receive a callback regardless.

To learn more about creating Conversion Funnels see section: Conversion Funnels

Creating Ad-hoc Campaigns From Auto Segmentation

Ad-hoc Campaigns can be created based on explorations defined in the Auto Segmentation

  1. From an exploration, reach out to users:
  1. Creating a message from Auto Segmentation:
  1. Creating message content:

To learn more about creating Auto Segmentation see section: Auto Segmentation

Creating Automated Campaigns From Growth Automation

Advanced, automated and workflow-based Campaigns can be defined from Growth Automation to automate onboarding, engagement, resurrection of users. For example, offering a coupon to a user who has placed an item in a wish list and yet not purchased it.

Creating an automated campaign is very similar, as shown in screenshots below.

  1. Step1: Creating a message:
  1. Step2: Creating message content:

To learn more about Growth Automation See section: Growth Automation.

User Behavior

Screen Flow

  • Screen Flow tab displays all the screen paths users executed within the application during each session, after the app was launched or resumed.
  • Pyze automatically creates these screen flows, essentially displaying all possible screen flow funnels along with the percentage of users that go from one screen to the next, in both a sunburst or icicle format.
  • The screen paths display both entry and exit points within the application. By investigating where users tend to exit the app, one can optimize the app to improve usage and retention. In the example of a game perhaps, it might signify a level is too challenging or even that something is preventing users from moving forward.
  • Screen path percentages can be viewed in three modes:

    • Total - Each Screen Visit as a percentage of total visits
    • Previous - Each Screen visit as a percentage of the previous Screen visits
    • Both - Total and previous views

Screen Popularity

Screen Popularity tab displays details on screen usage.

This data can be utilized to optimize applications to either redesign screens that have poor usage and visit counts or perhaps remove them all together to double down on better performing features of the app.

Screen Popularity - Average Screen Usage

Average Screen Usage displays how much time is spent on each screen of the application, over the course of the time period selected. Top 40 screens are requested across the period.

Screen Popularity - Screen Visit Count

Screen Visit Count displays how many times each screen was visited, over the course of the time period selected. Top 40 screens are requested across the period.

Event Flow

Event Flow shows the top events collected per session. Hovering over a path displays the selected flow funnel both as a percentage of first event or percentage of previous event.

Real-time Activity

  • At the top of the real-time activity tab, one can see information of Installs and Average Sessions for the last 24 hours.
  • The Recent Activity tab shows similar data to the real-time activity page, but doesn’t continuously update to show real-time data.
  • At the bottom is a world map showing live app activity. Green dots represent installs and orange dots represent usage across the world.

Cohorts

Retention

Cohort Retention displays the daily, weekly, and monthly retention numbers and rates for the application. Measuring retention based on cohort analysis is a great way to measure the impact of different releases, marketing campaigns or user groups. The dropoff point where major retention is lost can be useful in determining product enhancements and also launching engagement campaigns to bring users back into the app.

Click on any cell to display the meaning of the information shown

The toggle for # vs % allows viewing the data in terms of percentages or absolute number of users

Retention Comparisons

The comparisons tab provides the ability to conduct homogeneous and heterogeneous comparisons. By selecting two different categories in drop down menus, one can compare and contrast user data based on selections like country, phone capabilities, app version, even phone form factor. This information can be used to see correlations, determine which aspects of the app are performing, or weigh investment decisions.

Linking

When creating call to actions in an in-app notification, you can link to a registered deep link within another app, a registered deep link to your own app, a web page, a universal link or an app link. Linking is optional within Pyze In-app notifications.

The Pyze SDK first attempts to call the specifed link and the outcome (success, failure, deeplink not provided) is passed to the completion handler or call back method. This allows the app developer to handle the click accordingly.

Pyze supports Deep Links, Web Links, iOS Universal Links, Android App Links, and Facebook App Links. Pyze also self-linking and calling web-hooks directly from within the agent.

A deep link is a link to some content in a mobile app. Examples of deep links include: twitter:// or yelp://.

Twitter or Yelp must register “twitter://” or “yelp://” as a link.

If the app is available on the user’s device, the operating system will ask for permission to open the app. If the app is not available, the operating system will alert the user that the app can not be opened.

Deep links usually point to some content on the page.

For instance, typing the following in Safari on an iOS device will open twitter app to the Pyze Page, if the twitter app is present on your device.

twitter://user?screen_name=pyzeinc

For instance, typing the following in Safari on an iOS device will open Facebook app to the Pyze Page, if the Facebook app is present on your device.

fb://profile/529330563808607

Is target app installed?

You can check to see if an app is installed before linking to a deep link. For instance use “twitter://” to check if app is installed. If not redirect to the app store.

  1. In your app, test if twitter is installed by attempting to launch using the openURL: method
twitter://
  1. Redirect to app store, if app not installed.
https://itunes.apple.com/us/app/twitter/id333903271

Once app is installed and user switches back to the app that launched twitter, the app has to re-execute the deep link

  1. Redirect to app deep link is app is installed
twitter://user?screen_name=pyzeinc

Web links are http:// or https:// links. They can point to a web page or be deep and point to content on a web page.

https://pyze.com
https://docs.pyze.com
https://pyze.com/articles/growth-hackers-need-growth-intelligence.html

Including a web link as an call to action link would open the specified page in the mobile browser.

For example, you could send an in-app notification to your users when you have added a new article about sharing your wishlist with your Facebook friends.

Universal links allow using standard “https://” links to deep-link into iOS apps, or download, install and deep-link directly to the app without involving a third party service, or requiring Safari app.

To enable universal links:

  1. You will need to establish trust and create an association between your website and app by placing a JSON file named “apple-app-site-association” in the root folder or in the .well-known subfolder of your website.

    Here is an example of an apple-app-site-association file from the dropbox website.

    The file references 8KM394JM3R.com.getdropbox.Dropbox, the application bundle for the dropbox app

  2. You will need to establish trust and create an association between your app and website by adding your website domain to your app capabilities on Xcode.

    Prefix websites and websites with domains with applinks:

    E.g. applinks:www.dropbox.com, applinks:dropbox.com

    Dropbox added applinks: www.dropbox.com in the capabilities section of app identified by bundle Id 8KM394JM3R.com.getdropbox.Dropbox

  3. To support Universal Links in your app, you need to implement the application(_:continue:restorationHandler:) on your AppDelegate.

Here is an example of a universal link that should open in safari or the dropbox app if you have it installed:

https://www.dropbox.com/s/bz5k4ql1kwzwoyp

To learn more about Universal Links, click here.

App Links are the Android equivalent of Universal Links. An https:// link points to both a website and content inside an app.

Custom URI schemes (e.g. twitter://user?screen_name=pyzeinc) are, however, fully supported by Android and many developers continue to use them.

Learn more about app links here.

You can link to web content, iOS apps and Android Apps supporting Facebook App links from Pyze.

The web content you are linking to needs to add metadata on the pages to support iOS and Android. You will need a custom url, app stroe ID for iOS or package ID for Android, and the name of the app that will handle the content. See Adding App Links to Your Existing Web Content. If your app is mobile only, see Using Facebook’s Mobile Hosting API for App Links.

You can specify a globally unique identifier that you code already understands and can parse to take a custom action within the completion handler, delegate or listner. Examples: unique-identifer:redeem-offer-wb10

Web-hooks

The agent can POST to a webhook specified by you along with key-value pairs in the body. For instance: https://webhook.myservice.com/eventid/2342/. Key data for personalization or tracking is also sent to the server handling web-hook. For instance, “Recency” : “3 months”, “Model”: “iPhone 6,2”, “ppi”: “401”,…

Managing Team Members

The user settings screen can be accessed by clicking on Settings from the Navigation Pane on the left hand side of the screen. Once there, be sure to click on the Team & Profile tab at the top. This allows for the management of users in your team.

My Profile

Click on My Profile for updating your own user profile such as your name and profile picture.

Manage Team Member Profiles

Manage Profiles allows a user to manage other accounts with access to the portfolio. Editing a Scope determines what apps an account has access to along with the tools the user is able to access, such as managing other user accounts.

Invite Team Members

The Invite Team Members Page gives access to new users with a preset scopes of accessibility for the entire app portfolio both in terms of App Scope and Feature Scope.

  • App Scope: App scope enables providing access to certain set of apps that can be set at a portfolio level, platform level or specific app level.
  • Feature Scope: Feature scope provides access to intelligence and account features of the platform.

About Pyze

Pyze Growth Intelligence® is a transformative SaaS platform that enables mobile and web app businesses to automate engagement, retention and growth of their users. Signup at Pyze, install and initialize the Pyze SDK and watch your app grow.